How is tracking data with Google.

Tracking Data With Google Helps Business Performance

Google collects data about all aspects of your online life, from searches and ads to apps and websites. It uses this information to build a comprehensive profile about you that allows it to suggest content and advertising tailored towards your preferences.

1. Google Analytics

Google Analytics (GA) is a free online tracking tool that empowers small local businesses and digital marketers to monitor user behavior on their websites. It does this by embedding a JavaScript page tag onto each webpage, which runs in visitors’ web browsers and sends data directly to one of Google’s data collection servers.

Page tags collect a variety of data, such as user sessions, page views, bounce rates, entrance/exit rate and more. This data can be analyzed to gauge your site’s performance and pinpoint areas for improvement.

Google Analytics allows you to set goals, which are measurable business objectives that you wish to accomplish through your online marketing activities. Goals can be based on conversions, visits or specific pages and provide data-driven insight that allows for informed decisions.

2. Google Ads

Google Ads, formerly known as AdWords, is a paid advertising platform that allows your business to be advertised on Google’s search engine results page (SERP). You pay Google each time your ad is clicked or shown.

With Google Ads, you can monitor a variety of conversions such as website actions, purchases and phone calls. This data can be invaluable in optimizing your campaigns.

Tracking Google Ads conversions is easier when integrated with a customer relationship management tool (CRM). CRMs allow for the consolidation of all leads into one location and recycling personal identifiers into personalized advertising.

3. Google Webmaster Tools

Tracking data with Google can give small local businesses and digital marketers insight into how their website appears on search engine result pages (SERPs). Tools like Google Webmaster Tools (GWT) give these professionals access to a range of information that can help optimize websites and blogs for SEO optimization.

One of the most useful features in GWT is its keyword tracking function, which lets you monitor how your keywords perform in Google search results. This can help identify underperforming keywords and replace them with more effective ones.

4. Google My Business

For small local businesses or digital marketers, Google My Business (GMB) is an essential tool for tracking data. This service integrates multiple Google features and services into one platform that displays next to your company listing on SERPs (search engine results pages).

Tracking data with GMB is simple and essential for measuring the success of your online marketing initiatives. Here are some key metrics you can track using GMB:

Discover Searches – How many times have customers searched for your business using keywords or categories pertinent to you?

Brand searches – How often does your business appear in results for similar brands to you?

This is an invaluable long-term metric you can use to track your business’s growth over time.

5. Google Maps

Google Maps is a useful tool for local businesses to enhance the local search experience. Not only does it provide driving directions and traffic updates, but also provides other features that can help businesses boost their search results.

Ranking well on Google Maps is determined by several factors, including relevance and proximity. Here are a few tips to help boost these signals so potential customers can easily locate your business.

Google Maps maintains a comprehensive timeline of users’ movement, accessible through its Timeline feature. This timeline can be viewed on mobile and desktop platforms and edited easily; additionally, users are able to add notes and photos for each location.